Collection: Positiva​

UK label set up by Nick Halkes in 1993, after being approached by [l26126 due to his success at [l160. Other staff included [a777291 as director, [a121200 working in A&R (1993 to 1998) and [a141218 in promotions.
Initially established as a house label, later focussing on more mainstream dance output.

The Positiva label now operates under Virgin EMI Records as of 2012 with the acquisition of EMI by Universal Music.
The Positiva trademark as of 2017 is immediately owned by EMI (IP) Ltd., an intellectual property holding company under the direct control of EMI Group Ltd.